Technology Advisor Blog

This year’s initiative highlights the importance of empowering individuals and organizations to better protect their part of cyberspace in an increasingly connected world

This week we hosted another business leader in our Pandemic "Lunch and Learn" small business technology series.  Frank Correira, Senior Channel Manager at LogMeIn spoke to the Ekaru business community about "unified communications" - Voice / Video / Text. 

We all know what we "should" do about passwords, but reality is quite a bit different as a recent report by LogMeIn shows, in collaboration with the National Cybersecurity Alliance.  At Ekaru we're on a mission to help Small Businesses stay strong in the face of cyber threats.  The more you know about the threats you face, the better your chances of keeping your data safe an your name out of the headlines.

As countries, states, and cities begin to ease lock-down restrictions, this checklist for reopening businesses can help you jump-start your return.

These are challenging times for all, and 2020 hasn't gone as planned for anyone.  But there are still seven months left to the year!  This week we hosted a guest speaker at our webinar to help our community step up to the challenge and do our best in 2020.  Herb Cogliano of Aspire Growth Advisors walked us through the Scaling Up methodology, based on the best-selling books Scaling Up and The Rockefeller Habits, by Verne Harnish, to get refocused on 2020.  Herb is a former INC 5000 CEO, multi-year recipient of the Boston and South Florida business Journal Best Places to Work award, and serves on the Carroll School of Management Board of Advisors at Boston College.

For those fortunate enough to be able to make the move to work from home during the pandemic, the rapid change has been a lot to handle.  Cybersecurity threats increased sharply while users are adjusting to a new way of work.  Last week we hosted security expert Jay Ryerse, CISSP, of Connectwise to speak to our community about the impact on small business.  Ekaru wants the cybersecurity culture of our community to transcend the office walls to protect you, your family, and your business.

Over the past several weeks, Ekaru has helped many businesses in the greater Boston area set up remote offices.  As businesses scrambled to set up a remote workforce, the initial focus was on business continuity - trying to continue operations after leaving the physical office.  Now as employees have settled in, security needs attention.  Major events like the Coronavirus pandemic create new opportunities for cybercriminals to exploit, but smart defense doesn't let them.  These tips can help keep systems and data safer in uncertain times.

Nancy recently attended Hubspot Inbound 2018 with 24,000 marketing pros from around the country and around the world (plus 400,000 followers!)  "INBOUND is a community of people who are passionate about marketing, selling, and delighting customers in an inbound way. Our annual event and year-round media platform inspire and educate hundreds of thousands of people so that they—and their businesses—can grow better."