Technology Advisor Blog

When keeping business operations alive, security is essential. Security isn’t just strong passwords of 16 or more characters across multiple different websites/accounts, or MFA, it’s a deeper-rooted step to take with your networks to prevent most cybersecurity threats.
From a 2021 Verizon study, “61% of small to mid-size businesses experienced a cyberattack in 2021”. In 2023 73% of small businesses faced cyber-attacks. In 2024, 94% of small to medium sized businesses faced a cybersecurity attack. The number keeps increasing each year with small businesses affected. Something must be done to protect businesses from such cyber attacks.

The mindset has probably come up multiple times in conversation; “I’m a small business, I’m too small to be known for hackers to try and target me”. It’s not exactly if it happens, it all matters as to when. Don’t wait until that ‘when’ turns into ‘today’ when you receive a socially engineered scam that looks legit. Scams are becoming harder to identify, when you are not investing in proper cybersecurity measures, the wrong people will notice you do not have the tools or budget.

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When businesses become further established and credible within their community, the conversations of increasing security measures, budgeting, and overall work morale begin to initiate for further discussion. Understandably, maintaining a growing business can be challenging and shifting your priorities, sometimes causing the complacent “My business won’t get hacked, I’m safe it won’t happen to me.” This type of thinking can backfire especially if you’re not paying close enough attention - there is no "Security by Obscurity"!  At the end of the day, we have all been there and sometimes had to pay for the consequences.
Since there are so many aspects to a business that can pull you in several directions at once it’s hard to pinpoint where to begin conversations on cybersecurity needs. That’s where Ekaru comes in to provide you with the best IT solutions in the Boston Massachusetts area. To make informed decisions about your cybersecurity needs aligned within your budget.

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Happy April and Spring to all! We have made it through another New England winter. The April showers will eventually bring us May flowers.
For the month of April, Tax Scams are on the rise across the US. Locally, a more sinister scam is on the rise, leaving hundreds of folks devastated financially in its wake. The FBI has issued a warning urging property owners and Real estate agents of Quit Claim Deed fraud (home theft) to avoid losing their property right from under them.

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For many that are local with us, we share the news of Joann Fabrics, a beloved brand in the fabric and crafting world, filed for bankruptcy in February 2025. After 82 years of serving creative minds across the United States, the company announced that it would be closing all its stores down for good. This marks the end of an era for a company that has been a staple in the crafting community for generations including friends, family and loved ones.

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The Federal Trade Commission (FTC) has implemented the Consumer Reviews and Testimonials Rule to combat deceptive practices in online reviews and endorsements. This new rule went into effect October 21, 2024.

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