Technology Advisor Blog

Not long ago, a scam email was easy to spot. Poor grammar, generic greetings, or suspicious links that looked nothing like the brand they were pretending to be. Most people learned to recognize them and felt reasonably confident in their ability to delete them before any damage was done, but that confidence is now a liability.

Phishing emails in 2026 are professionally written, visually convincing, and increasingly personalized. They reference your name, your company, your colleagues, and sometimes details about your business that feel like they could only come from someone who knows you. They arrive from addresses that look almost identical to the real thing, and create urgency that makes you want to act before you think.

 In a recent workshop hosted by Ekaru, Ann Westerheim and Linda joined Lincoln Vierhus to break down exactly how Business Email Compromise and phishing attacks work and why they are so effective against small businesses in greater Boston. You can watch the full workshop here. 

One of the clearest takeaways from that conversation was this: the emails that cause the most damage are not the obvious ones, but the ones that look completely legitimate right up until the moment they are not.

So how do you actually tell the difference?

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