Technology Advisor Blog

For many that are local with us, we share the news of Joann Fabrics, a beloved brand in the fabric and crafting world, filed for bankruptcy in February 2025. After 82 years of serving creative minds across the United States, the company announced that it would be closing all its stores down for good. This marks the end of an era for a company that has been a staple in the crafting community for generations including friends, family and loved ones.

IT spending choices directly impact your bottom line, with cloud solutions offering clear ways to control costs while building capabilities. Your technology investments - from email systems to cybersecurity tools - keep your company competitive without creating budget surprises.  I recall a conversation I had with a client years ago - a local business owner with about 25 employees - he said; "Ann, I just need all my tech to work, and at a reasonable price".  A lot has changed over the years - tech is so much more pervasive everywhere, and managing cyber risk is now a big part of it.  But the bottom line is the same:  IT spending choices directly impact your bottom line.

If you frequently travel for work around the Massachusetts area (or even beyond), you may have noticed an alarming rise in text scams known as smishing pretending to be from E-ZPass. These fraudulent messages claim that you owe unpaid tolls from recent travel, and they often pressure you to make an immediate payment on unpaid toll bills. E-ZPass recently has issued a mass email warning of its customers. These scams are not just isolated to New England, they have spread as far as California, where their toll system is known as FastTrak.

In a world where cyber attacks have become the great equalizer, no business - no matter how big or small - is immune. Many small enterprises mistakenly believe that cyber threats target only the giants, but in 2025, hackers are leveling the playing field. This report unveils the emerging trends in cybersecurity, exposing how vulnerabilities in small businesses can spell disaster and why investing in robust defenses is no longer optional but essential. Prepare to rethink your strategy and protect what matters most.

Westford, MA February 12, 2025 - Ekaru is proud to announce that CRN^®, a brand of The Channel Company, has recognized Ekaru on its Managed Service Provider (MSP 500) list in the Pioneer 250 Category.

February is here, and with Valentine's Day approaching, love is in the air - and online. But while people are searching for romance, cybercriminals are hunting for their next victim. Romance scams aren’t just a personal threat; they’re also a serious business risk. As employees blur the lines between personal and work device usage, scammers see an opportunity to infiltrate networks, steal credentials, and drain bank accounts. A single compromised account or financial scam can put an individual or an entire business at risk. Don’t let cybercriminals turn hearts - and your company’s security - into their next target. 

It's COLD outside! 

The Federal Trade Commission (FTC) has implemented the Consumer Reviews and Testimonials Rule to combat deceptive practices in online reviews and endorsements. This new rule went into effect October 21, 2024.