Technology Advisor Blog



How Hackers Use Fake Vacation Ads on Social Media to Launch Phishing Attacks

Posted by Sarah Carroll on 7/29/25 12:19 PM

The Ekaru team does not slow down in the summertime, we continue by providing local businesses with our specialized skills in cybersecurity to ensure your business has the best tools and security practices in place to protect your team and its assets. We mentioned in a previous blog post that cyber criminals will target travelers when they are away from their desks, especially in the quieter months for work and PTO.
To target travelers with social engineering, scammers will try anything to cause a strong emotional reaction that leads you to making a quick, flustered decision.
How are they doing this now and in the summer, you may ask; cyber criminals are creating hyper realistic sophisticated scams through targeted social media ads and email promotions with too good to be true vacation prices. The goal for them is to create a sense of escapism, love the idea of a trip that you cannot give up on, and all at a fair price that makes you want to impulsively take your credit card and proceed, without taking a moment to be skeptical.

In these scenarios, how you react may either omit safety or have you flustered for falling for a scam. Either way, we are here to help and provide you with awareness, you, your team, friends and family will appreciate.

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Tags: Internet, Cybersecurity, email scams, cybersecurity, cybersecurity training, Cybersecurity, Travel, Cybersecurity, Social Media





Social Media Breaches Are on the Rise! How to Keep Your Accounts Safe

Posted by Sarah Carroll on 7/18/25 5:56 PM

When it comes to establishing your business on a social media platform, a lot of teamwork and insight goes into its strategy. These calculations apply to tone, values, visuals, color, and messaging to find the right audience to interact with your content. What’s also important in maintaining social media is the security of general accounts and who monitors activity across these accounts. In the case of our social media presence at Ekaru, a small business MSP specializing in cybersecurity located within the outer metropolitan area of Boston serving small to medium sized clients. Our values are to be friendly, helpful, insightful, provide knowledgeable articles that align, bring up conversations surrounding awareness of good and bad cybersecurity practices to learn from. Along with cybersecurity practices to implement within your business, questions you may ask yourself are ‘how can I maintain a healthy social media presence that can apply for my business and self?

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Tags: small business, passwords, strong passwords, security protection, Monitoring, small business technology advice., cybersecurity, security awareness training, cybersecurity training, Cybersecurity, Social Media





Why Businesses Can’t Afford to Ignore the Summer Heat: Protect Your IT Assets from Overheating

Posted by Sarah Carroll on 7/11/25 9:56 AM

Temperatures are beginning to soar as the summer months roll in for businesses in Boston and all surrounding metropolitan areas. From laptops to tablets to servers, monitors, and portable hard drives, your business essential devices are vulnerable to the extreme heat if left unattended.
As your local Ekaru team, we want to help your business celebrate securely and ensure your IT systems stay protected while you enjoy some well-earned freedom. 

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Tags: Electronics overheating, lifecycle, small business technology advice., cybersecurity





Why Some Phishing eMails Still Get Through (Even with Good Security Filters)

Posted by Ann Westerheim on 7/10/25 10:02 AM

One of the questions we hear all the time is:  “We have spam filters—so why are these phishing emails still getting through?” Sometimes, it’s said with a little more heat:
“Why don’t these security tools actually work?”

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Tags: phishing, cybersecurity





Windows 11: Small Differences That Can Feel Big (and How to Navigate Them)

Posted by Ann Westerheim on 7/8/25 10:45 AM

Microsoft is ending support for Windows 10 on October 14, 2025 and the time to start planning is now.  We work with a lot of local businesses in the Boston area, and one of the things we hear a lot is - later!  It's always a little stressful to think about making a change, and when your "to do" list is long, this is easy to put on the back burner.  Delaying your Windows 11 upgrade will only add risk and stress later, so get started now!

If you have a relatively new system, you probably won't need to purchase a new computer - you'll likely be able to just do a software update, which keeps costs a lot lower. When you're on Windows 11, you won't need another upgrade for many years (but security updates along the way are always important).

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Why I Changed My Out of Office Auto-Reply - And Why You Should Too

Posted by Ann Westerheim on 7/3/25 10:06 AM

Are you sharing too much information in your Out of Office message?  One of our core values at Ekaru is being "Friendly and Helpful".  In that spirit, I used to include a lot of information in my Out of Office Auto-Reply... because I wanted to be friendly and helpful! 

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Tags: Cybersecurity, email scams, cybersecurity, Cybersecurity, Travel





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