Technology Advisor Blog

As Black Friday and Cyber Monday have come and gone; internet shoppers are facing a rise of fraudulent websites with counterfeit products, catered to their interests and demographic. These fraudulent websites are designed to steal innocent user’s credit card information along with their personal information. Causing additional stress on top of financial stress and holiday expectations. At Ekaru, we want to ensure you are safe this holiday season, and ensure your personal credentials are kept close.

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What's the difference between last minute shoppers and those not investing in cybersecurity for their small to medium sized businesses? Not very much! In both cases, impulsive decision making could potentially drain your finances and blow up in your face because you didn’t take the time to invest in safety protocols.
The holidays require a lot of time obtaining gifts for family and loved ones, and scammers are in the not-so-festive mood to try and drain your bank accounts. Black Friday is coming up with eye-catching sales, scammers are utilizing this time for all tactics to trick you into handing your personal information to them in the veil of receiving the ‘best sale of the year’.

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Between November and December, whether for work or the holidays, flights can be the most stressful part of anyone’s day when traveling. In most cases, arriving at the airport means keeping up to date with flight times, terminal changes, boarding times, checked luggage, TSA security, and arriving hours before your flight just to get through all checkpoints efficiently.
As stressful as it is, scammers are weaponizing the high emotional stress circling around flight schedules and doing the extra digging for your checked bag tags. Coming down the runway, travelers must be aware of fake airline texts, emphasizing cancelled flights and changes to be made expeditiously. With the world we live in, it’s best to keep your flight itinerary, luggage tags, and ticket information to yourself.

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When businesses become further established and credible within their community, the conversations of increasing security measures, budgeting, and overall work morale begin to initiate for further discussion. Understandably, maintaining a growing business can be challenging and shifting your priorities, sometimes causing the complacent “My business won’t get hacked, I’m safe it won’t happen to me.” This type of thinking can backfire especially if you’re not paying close enough attention - there is no "Security by Obscurity"!  At the end of the day, we have all been there and sometimes had to pay for the consequences.
Since there are so many aspects to a business that can pull you in several directions at once it’s hard to pinpoint where to begin conversations on cybersecurity needs. That’s where Ekaru comes in to provide you with the best IT solutions in the Boston Massachusetts area. To make informed decisions about your cybersecurity needs aligned within your budget.

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Aside from Ekaru’s qualified team providing IT solutions and cybersecurity awareness training, we enjoy giving back to our community.

When you purchase a new device such as a laptop, monitor, or a new smartphone, the first step is transferring all your essential data to the new device. Once you’ve transferred all the essentials, you’re left with your former device, inactive and collecting dust on the shelf.
Understanding the materials that create these tools we use in our everyday lives, it’s evident that you cannot just discard these devices in normal everyday trash bins.

Does this resonate that you recently got that new iPhone, MacBook or monitors? That’s where we come in! Our team at Ekaru hosts quarterly electronics recycling events supported by eWaste.

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The Ekaru team does not slow down in the summertime, we continue by providing local businesses with our specialized skills in cybersecurity to ensure your business has the best tools and security practices in place to protect your team and its assets. We mentioned in a previous blog post that cyber criminals will target travelers when they are away from their desks, especially in the quieter months for work and PTO.
To target travelers with social engineering, scammers will try anything to cause a strong emotional reaction that leads you to making a quick, flustered decision.
How are they doing this now and in the summer, you may ask; cyber criminals are creating hyper realistic sophisticated scams through targeted social media ads and email promotions with too good to be true vacation prices. The goal for them is to create a sense of escapism, love the idea of a trip that you cannot give up on, and all at a fair price that makes you want to impulsively take your credit card and proceed, without taking a moment to be skeptical.
In these scenarios, how you react may either omit safety or have you flustered for falling for a scam. Either way, we are here to help and provide you with awareness, you, your team, friends and family will appreciate.

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When it comes to establishing your business on a social media platform, a lot of teamwork and insight goes into its strategy. These calculations apply to tone, values, visuals, color, and messaging to find the right audience to interact with your content. What’s also important in maintaining social media is the security of general accounts and who monitors activity across these accounts. In the case of our social media presence at Ekaru, a small business MSP specializing in cybersecurity located within the outer metropolitan area of Boston serving small to medium sized clients. Our values are to be friendly, helpful, insightful, provide knowledgeable articles that align, bring up conversations surrounding awareness of good and bad cybersecurity practices to learn from. Along with cybersecurity practices to implement within your business, questions you may ask yourself are ‘how can I maintain a healthy social media presence that can apply for my business and self?

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