Technology Advisor Blog

The Ekaru team does not slow down in the summertime, we continue by providing local businesses with our specialized skills in cybersecurity to ensure your business has the best tools and security practices in place to protect your team and its assets. We mentioned in a previous blog post that cyber criminals will target travelers when they are away from their desks, especially in the quieter months for work and PTO.
To target travelers with social engineering, scammers will try anything to cause a strong emotional reaction that leads you to making a quick, flustered decision.
How are they doing this now and in the summer, you may ask; cyber criminals are creating hyper realistic sophisticated scams through targeted social media ads and email promotions with too good to be true vacation prices. The goal for them is to create a sense of escapism, love the idea of a trip that you cannot give up on, and all at a fair price that makes you want to impulsively take your credit card and proceed, without taking a moment to be skeptical.
In these scenarios, how you react may either omit safety or have you flustered for falling for a scam. Either way, we are here to help and provide you with awareness, you, your team, friends and family will appreciate.

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When it comes to establishing your business on a social media platform, a lot of teamwork and insight goes into its strategy. These calculations apply to tone, values, visuals, color, and messaging to find the right audience to interact with your content. What’s also important in maintaining social media is the security of general accounts and who monitors activity across these accounts. In the case of our social media presence at Ekaru, a small business MSP specializing in cybersecurity located within the outer metropolitan area of Boston serving small to medium sized clients. Our values are to be friendly, helpful, insightful, provide knowledgeable articles that align, bring up conversations surrounding awareness of good and bad cybersecurity practices to learn from. Along with cybersecurity practices to implement within your business, questions you may ask yourself are ‘how can I maintain a healthy social media presence that can apply for my business and self?

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