Technology Advisor Blog

It's the holiday season and people are busy, and it's also a season to beware of scams.  There are many different scams related to gift cards, and here's a new one we just saw locally. 

The Cybersecurity landscape is constantly changing, and there's a new threat to watch out for:  Extortion emails that contain either a past or current password.   We saw a big wave of these emails over the summer and shared a blog post with our community,: A Creepy Twist on Ransomware: Using your Hacked Passwords and we're seeing another wave now, with some more variations.

Identity theft is an unfortunate occurrence that is all too familiar with most business owners, but do those individuals know where the compromised data will end up? Often, these business owners are unaware of the virtual marketplace where stolen data is purchased and sold by cybercriminals; a place known as the “Dark Web”.

The "tech support" scam is a common threat on the Internet.  While working on your computer, a pop up will appear that says your computer has a problem and help is just a phone call or click away.  Many of these scams pretend to be from Microsoft.  The graphics may look very professional, and the tech jargon sounds convincing enough that may people fall for these scams.  After the "repair" is done, then you'll be asked for a credit card to pay.  Most people assume they won't fall for a scam, but if you're very busy, and the support price is low enough, it could seem like the fastest and most efficient way to get support and get back to work.  

Disaster recovery is a basic element of good business continuity planning. You've probably heard the phrase and like many businesses, it's something you'll get around to "later". 

Running a small business is exciting but also very risky. American business owners and managers spend countless hours building enterprises that bring value to the table. However, their survival rate doesn't look rosy according to recent statistics. Approximately 80% of businesses survive their first year, 50% survive their fifth year, and 30% survive their tenth year. The fact that their failure rate only increases over time is cause for concern.

Nancy recently attended Hubspot Inbound 2018 with 24,000 marketing pros from around the country and around the world (plus 400,000 followers!)  "INBOUND is a community of people who are passionate about marketing, selling, and delighting customers in an inbound way. Our annual event and year-round media platform inspire and educate hundreds of thousands of people so that they—and their businesses—can grow better."

Did you know, half of cyber attacks hit small businesses, and only 14% of small businesses rate their ability to mitigate threats as effective.  Cyber attacks on big businesses make the headlines, and too many small businesses think they’re under the radar.