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Nancy Amato

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Want to achieve your goals in 2019?  Get organized and take action!

Posted by Nancy Amato on 1/3/19 10:50 AM

This Year I WillIt's a new year and a great time to get organized so you can achieve your goals for the year.  January is a great time for business planning, and how you effectively use your time will have a big impact on your ability to achieve your goals.
  • Before leaving work each day create a To-Do list of your priorities for the next working day.  Don’t forget to do this on Fridays.  It will help you become more organized.
  • As you begin your To-Do list never spend more than 30 minutes being confused. Stop ask for help or - you are wasting time.  These are the boundaries you need to set for yourself.
  • One benefit of time management is that if you follow your daily list, it will reduce your stress level.
  • Set up deadlines on your projects. Put a time limit on your tasks.
  • Follow your prioritized list by completing the most critical and demanding tasks first thing in the morning if possible.
  • Schedule a break if needed every 90 minutes for a quick glass of water or a cup of coffee. This will help you maintain high productivity throughout the day.
  • Exercise and regulating your sleep patterns also helps with time management. Any form of relaxation is important.   Exercise is also considered a great stress reliever.  Going to bed the same time every night and waking up the same time every day helps with your overall wellbeing.  Many presenters have brought this up during the Hubspot Inbound conference.
  • Never procrastinate. You know the famous saying ‘Why put off tomorrow what you can do today? Procrastination wastes your time and your company’s time. I recently saw 'Mary Poppins Returns', and Emily Blunt said "Today or Never" - a great motto to live by!
  • This one is tricky: Learn how to multitask!  When working in a fast paced environment it’s the only way to survive some days.  This is not easy and may take lots of practice!
  • Start each day by being on time at work. Everyone has traffic to deal with and family morning rituals, but always give yourself extra time to get to work. If you start your day late everyday then you should stay later to make up your time so why start off late everyday…It’s a waste of your time!

 

If you need a little help with time management try a popular app called Toggl.  This app helps you improve what you are doing during the day.  Toggl will help you see where your time is spent and it will help improve your daily routines.

Tags: SMB, Time Management

What I learned at Hubspot Inbound 2018

Posted by Nancy Amato on 9/24/18 4:27 PM

Hubspot_Inbound_CollageNancy recently attended Hubspot Inbound 2018 with 24,000 marketing pros from around the country and around the world (plus 400,000 followers!)  "INBOUND is a community of people who are passionate about marketing, selling, and delighting customers in an inbound way. Our annual event and year-round media platform inspire and educate hundreds of thousands of people so that they—and their businesses—can grow better."

Getting out to a conference is a great way to learn and re-charge.  At Ekaru we're always looking for ways to learn and grow.  Here are some of Nancy's thoughts and experiences:

I am excited to share with you what I learned at Hubspot's annual conference –Inbound18Brian Halligan, the co-founder of Hubspot talked about how to fuel your company’s growth.  He believes the old Marketing Funnel that we have been living by in the sales and marketing world has a crack in it.  So he created the Flywheel. His inspiration came from Jeff Bezos who created the circular model and it has helped his growth at Amazon.  Customers are input into our business not output like in the Marketing Funnel.  Modern business needs to embrace this new model, in order to grow in the near future.  Our customers are on the flywheel.  We need to apply force to the flywheel so we can get the biggest return on our investment.  This happens in the engage stage with sales reps.  We then shift to the marketer to attract as many people in as we can.  The loudest channel in the flywheel is to delight.  Put all your force on the wheel into delight in order to make your customer happy. 

We want to have no friction in our buyer’s process.  Brian quotes  ‘’your customer experience has to be 10x lighter”.   The goal is to scale up service, marketing and sales processes.  This new growth model is for sales, marketing and customers to have very little friction and we need to continually delight all of our customers at all times.  The lower the friction in our model, the higher the return on investment will be. 

Dharmesh Shah, the other co-founder to speak from Hubspot talked about how we are living in a new world, and we need to change in order to grow.  Wow…such powerful words!  He said, culture is critical and it defines the destiny in a company.  He believes in SFTC which is Solving For The Customer.  Our goal is to help them succeed and we don’t want to just satisfy them - we want to delight them.  This is part of the cultural code deck (which he has written about in a book) because this puts the customer first.  Remember, the customer experience starts and never ends, just like with the Flywheel that Brian talked about..  What a fabulous great talk by Brian Halligan and Dharmesh Shah.

Another keynote speaker was Shonda Rhimes.  If by chance you do not know who Shonda Rhimes is, she has created six award winning sitcoms on CBS.  She talked about when she walks into a negotiation, she does NOT surrender, for example her recent experience with Netflix.  She is extremely busy with streaming, Netflix and Shondaland.  It is too early for her to mention anything about Shondaland, which by the way An American Television production company that she founded.  As Shonda says ‘it’s where the bad asses live’.  Shonda feels in the working world we have nothing to lose, and must always speak up.  Shonda spoke about how important time management is with work and family.  I also like how she said losing weight sucks, and she recently lost 100 pounds in one year

I really like Alex Rodriguez's speech about his obsessing with learning.  Did you ever think you would hear a former baseball champion speak like that?  He likes to find people who are respectful and successful to be around.  He had his share of strikeouts and failures and has grown from all of that.  Alex likes to be on the Shark Tank and find people who are poor, hungry and driven -  his version of a "PhD".  He summed up what Inbound18 means to him, by saying it means to educate and inspire yourself and surround yourself with good people.  What powerful words those are to live our everyday lives by. 

 

 

Tags: SMB, small business, Marketing

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