Technology Advisor Blog

When it comes to establishing your business on a social media platform, a lot of teamwork and insight goes into its strategy. These calculations apply to tone, values, visuals, color, and messaging to find the right audience to interact with your content. What’s also important in maintaining social media is the security of general accounts and who monitors activity across these accounts. In the case of our social media presence at Ekaru, a small business MSP specializing in cybersecurity located within the outer metropolitan area of Boston serving small to medium sized clients. Our values are to be friendly, helpful, insightful, provide knowledgeable articles that align, bring up conversations surrounding awareness of good and bad cybersecurity practices to learn from. Along with cybersecurity practices to implement within your business, questions you may ask yourself are ‘how can I maintain a healthy social media presence that can apply for my business and self?

Have you ever been hooked to a phishing attempt? Did you know that phishing is involved in 70% of breaches? Whether it’s an email, phone call, or text message, these are some of the common ways bad actors use to obtain your personal and financial information for malicious gain. Phishing emails were introduced into our lives decade(s) ago and have grown increasingly creative and sophisticated with native language use and perfect grammar.

Cybersecurity Insurance for small business offers protection that standard business coverage often overlooks. Your company faces mounting risks from data breaches, ransomware attacks, and operational disruptions due to cyber incidents - problems that traditional insurance policies were not built to handle.

Do small businesses need cybersecurity? YES!  Data shows that half of all cyber attacks target small organizations, making them prime targets alongside large corporations. Major security breaches at Fortune 500 companies grab headlines, yet local businesses, nonprofits, and municipalities face ongoing threats that can expose donor databases, financial records, and private customer details.  Each year, Verizon publishes the Data Breach Investigations Report which is loaded with statistics on the latest updates on real-world breaches.  Reports like this make it clear:  small businesses aren't flying under the radar - they're in the crosshairs.  Understanding real-world breach data helps you prepare, protect and stay resilient.

In a world where cyber attacks have become the great equalizer, no business - no matter how big or small - is immune. Many small enterprises mistakenly believe that cyber threats target only the giants, but in 2025, hackers are leveling the playing field. This report unveils the emerging trends in cybersecurity, exposing how vulnerabilities in small businesses can spell disaster and why investing in robust defenses is no longer optional but essential. Prepare to rethink your strategy and protect what matters most.

The Federal Trade Commission (FTC) has implemented the Consumer Reviews and Testimonials Rule to combat deceptive practices in online reviews and endorsements. This new rule went into effect October 21, 2024.

Large corporations have a Chief Executive Officer, a Chief Operating Officer, a Chief Financial Office, a Chief Information Officer - and maybe some more "Chiefs" on the team.  Each plays a separate and vital role moving the business forward.   While smaller organizations can't afford to have so many full time employees at the top, there's no reason you can't benefit from the vital role the Chief Information Officer (CIO) can play in your organization - maybe just on a fractional or virtual basis.

The award winners were hand-selected by ScalePad's Sales and Success teams as leaders in the industry.

The new Artificial Intelligence (AI) tool ChatGPT is all over the news these days!  ChatGPT was created by OpenAI, and it's an AI language model that can understand human language and generate human-like responses.  It's the fasted growing tech platform ever, hitting ONE MILLION users in just FIVE DAYS!  You can ask a question and get a response.  Need help writing an email or a letter to a client?    You can automate a lot of repetitive tasks like writing an introductory email, an online ad, or even an outline of a book.  It's a tool that can save you a lot of time when used right.  If you have writer's block, or just can't think of how to start a response, just ask ChatGPT.  The responses will require some fact checking and fine tuning, but you'll never have to stare at a blank sheet of paper again (a computer screen these days).