5/14/03 - Business Breakfast Series
Technology: What Business Owners Need to Know to
Increase Profits and Decrease Stress.
William Kazman of Ekaru
Wednesday, May 14, 2003
7:30-9:30am - Holiday Inn Boxborough.
Call Bonnie Cammeron, Executive Director of the Middlesex West Chamber of Commerce to register. Phone: 978-263-0010
Successful businesses have a financial plan, marketing plan, and sales plan. Did you know that you also need a technology plan? Understanding your key business challenges will help identify the areas where the right technology can help unleash your full potential.
Marketing: Do you know where your business is coming from? Customer referrals, advertisements, direct mail? How are you tracking key customer data and interactions? Are you using the Internet to access important market data? Can you create low-cost marketing collateral in-house? How do you keep close to your customers? Why do you need a web site?
Sales: What does your sales pipeline look like right now? Do you know why you won business or lost business in the past year? How many active prospects do you have in your pipeline? What proposals have been sitting un-answered?
Finances: What are the key financial metrics for your business? Profit and loss? Revenue by customer? Busiest day of the week or time of year? What would it mean to your business to monitor these metrics on a daily and weekly basis?
Eliminating technology distractions: Knowing when to upgrade or when to replace technology can save you a lot of headaches. Find out how installing three low-cost technologies for security, virus protection, and back-up can save your business thousands of dollars.
Think about the biggest challenges or distractions in your business, and come learn about how you can increase profits and decrease stress with the right technology.
